PAW PRINTS IN THE SAND ANIMAL RESCUE JOINS THE NBC4 SOUTHERN CALIFORNIA AND TELEMUNDO 52 CLEAR THE SHELTERS EVENT

The Animal Rescue Will Host an Adoption Event at the Petco in Brea and Reduce Kitten Adoption Fees to $20.00* During the Annual Adoption Drive on July 23rd

NEWPORT BEACH, CA – July 18, 2016– Paw Prints in the Sand Animal Rescue, a 501(c)(3) nonprofit organization announced today it has partnered with NBC4 Southern California / KNBC and Telemundo 52 Los Angeles / KVEA for the annual Clear the Shelters (Desocupar los Albergues) pet adoption campaign on Saturday, July 23rd.

This year’s Clear the Shelters event comes after last year’s highly successful inaugural effort, which resulted in over 2,500 pets finding new homes in Southern California.  In honor of this initiative, from now until July 23rd, Paw Prints in the Sand will reduce adoption fees for adoptable kittens to $20.00*.  The rescue will also host an adoption event on Saturday July 23rd from 11- 3 at the Petco in Brea, located at 2500 Imperial Highway, Brea, CA 92821.

“Our mission is to rescue, rehabilitate and rehome abused, abandoned, stray and neglected companion animals,” said Kelly Reeves, co-founder and president of Paw Prints in the Sand. “We are thrilled to be a part of this extraordinary initiative by NBC4 Southern California and Telemundo 52 to help mobilize communities in. S. California, promote pet adoption and find these very deserving animals wonderful forever homes.”

Clear the Shelters is designed help address the overcrowding at animal shelters in the Southland and raise awareness about the benefits of adopting from a local shelter or rescue organization. The Clear the Shelters initiative spearheaded by the NBCUniversal Owned Television Stations, a division of NBCUniversal, will team up more than 40 local NBC and Telemundo television stations with hundreds of animal shelters from all across the country to find new homes for thousands of homeless pets.  Specifically, 11 NBC-owned stations, 17-owned Telemundo stations, the regional news network necn, and more than 20 NBC affiliate stations will partner with more than 300 animal shelters in more than 30 markets across the United States and Puerto Rico.

In 2015, 20,000 animals were adopted nationwide through an unprecedented partnership between the NBCUniversal Owned Television Stations and hundreds of animal shelters across the country and in Puerto Rico. The nationwide day of action literally emptied dozens of animal shelters across the country and inspired local communities to take action and open their homes to animals in need. Various celebrities and news personalities, including Ellen DeGeneres; Steve Harvey; extra’s Mario Lopez; NBC Nightly News anchor Lester Holt; Bravo's Andy Cohen; actress Sarah Michelle Gellar, singer and songwriter Rob Thomas; and Telemundo network stars Carmen Villalobos and Sonya Smith among others, joined in Clear the Shelters’ social media effort by posting selfies with their favorite pets.

To learn more about the initiative, visit nbcla.com/cleartheshelters or telemundo52.com/desocuparlosalbergues. The public is encouraged to follow the effort and post pet photos on Twitter, Facebook and Instagram with hashtag #ClearTheShelters @NBCLA and #DesocuparLosAlbergues @Telemundo52. 

*Pure breed kittens are not included in the Clear The Shelters promotion. The $20.00 adoption fee only applies to completed kitten adoptions or adoption commitments made by July 23, 2016. All adoptions are for S. California residents only.

About Paw Prints in the Sand
Paw Prints in the Sand Animal Rescue is a charitable non-profit organization dedicated to rescuing, rehoming and rehabilitating abused, abandoned, neglected and stray companion animals. Virtually all donated funds go directly toward the care of the animals. Headquartered in Orange County, California, Paw Prints in the Sand is an all-volunteer, all-foster organization committed to placing animals in loving, responsible, committed forever homes.

Paw Prints in the Sand raises funds through events, donations, and continuing contributions from its supporters. For more information or to make a donation, visit the organizations Web site at www.pawprintsinthesand.org. You can also visit PPITS on Facebook and Instagram @PPITSresq, and on Twitter @PPITSRescue

About NBC4 Southern California
NBC4 Southern California is the West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949.  NBC4 produces more than 40 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California.  NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award.  NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com, and through multiple interactive social media platforms 24/7.  The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies.

About Telemundo 52 Los Angeles / KVEA
Telemundo 52 / KVEA is Telemundo’s West Coast flagship television station, serving the Spanish-speaking community in the Los Angeles market. Owned by NBCUniversal, Telemundo 52 has been delivering local news, information and entertainment to viewers throughout Southern California for nearly 30 years, reaching approximately 10 million viewers in five counties. Viewers turn to Telemundo 52 for breaking news, weather and sports headlines across a variety of platforms, including online at www.Telemundo52.com and via mobile and social media channels. Today, Telemundo 52 produces more than 20 hours of local news and programming each week and demonstrates its commitment to the community by cultivating local partnerships and capturing the diversity of Southern California.

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MEDIA CONTACTS
Paw Prints in the Sand
Kelly Reeves
Kelly@pawprintsinthesand.org
949-769-3663

NBC4 Southern California
Terri Hernandez Rosales
Terri.HernandezRosales@nbcuni.com
818.684.3612

Telemundo 52
Lizette Carbajal
Lizette.Carbajal@nbcuni.com
818.684.5752